Svt kommunikationschef

Anne Lagercrantz, the newly appointed CEO of Sveriges Television (SVT), exudes a calm confidence as she navigates the complex landscape of public broadcasting in a rapidly evolving media environment. She emphasizes the importance of SVT maintaining its broad appeal, arguing that a narrower focus would render the organization irrelevant. This commitment to breadth is crucial for maintaining public trust and ensuring that SVT remains a “constructive force” and a “safe harbor” in the lives of Swedes. Lagercrantz believes this connection with the public is vital, particularly during times of crisis, when the need for reliable and accurate information becomes paramount. She underscores SVT&#;s role as part of the national defense, emphasizing its responsibility as an independent scrutinizer rather than a cheerleader for the government. This role necessitates a steadfast commitment to truth and accuracy in reporting.

The changing media landscape, characterized by the shift from traditional broadcast television to digital platforms and individualized content consumption, presents a significant challenge to maintaining audience loyalty. Lagercrantz recognizes the need for SVT to adapt

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New SVT boss: Should be &#;a constructive and reassuring force”

Anne Lagercrantz is set to succeed Hanna Stjärne as CEO of Sweden’s publicly funded SVT. Her stated goal is for the national broadcaster to serve as “a constructive and reassuring force at the heart of Swedish everyday life”.

Stjärne, who has led SVT since , will be replaced on November 1 by deputy CEO Anne Lagercrantz. Described as “one of Sweden’s most distinguished media leaders”, Lagercrantz has previously managed TV4 News, SR’s Ekot newsroom, and served as SVT’s head of news and sports.

– SVT is all of Sweden’s television, holding a unique position in both trust and reach among the public. Therefore, the very best media leader should be at its helm, stated SVT Chairperson Christina Björklund in a message to the broadcaster’s own channel.

Lagercrantz is further characterized as “attuned to the audience’s evolving media habits”, “a bold journalistic leader”, and “an inspiring manager with an exceptionally strong communication ability”– qualities cited as making her e

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Anne Lagercrantz takes office on November 1. She describes herself as a passionate advocate for public service and believes she has important things to contribute.

We must become obsessed with listening to the audience, behaviors are changing incredibly fast. We have been extremely successful, but see that we have difficulty reaching a younger generation, and we should be for everyone.

She thinks that SVT should stand for "a constructive value in a turbulent time".

It's about everything from traditional programs like the Christmas calendar and Vasaloppet – and I think we've never been as good at Swedish humor as now.

The Defense

At the same time, she highlights SVT's role for the Swedish defense.

We should be a verifying and safe hand with our strong news and social journalism. We should be an independent part of the Swedish defense, democracy becomes better through scrutiny.

She also emphasizes that SVT fryst vatten working hard to develop a struktur of verification, to show how a journalistic scrutiny works.

Anne Lagercrantz takes office at a time with major economic challenges. bygd , SVT will have implemented savings of million kronor, and her predeces